Here’s the scoop
I'm Alicia, a graphic designer with a love for clean, thoughtful design, and bold use of color. Whether it’s a brand identity or a custom wedding suite, I focus on creating work that feels intentional, polished, and personal.
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By day, I work full-time in marketing as a Creative Manager, handling everything from brand storytelling to large-scale print production. On the side, I take on freelance projects like logos, brand identities, and marketing collateral. I especially enjoy creating custom wedding invitation suites.
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I also run an Etsy shop where I sell handmade goods and spend way too much time playing with my laser cutter. I love working with materials like wood and acrylic. I live out in the country, where quiet mornings, fresh air, and hands-on projects keep me inspired. Current side project? Remodeling an old dollhouse from scratch, just for the fun of it.
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Have an idea? Let’s bring it to life.​​
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Oh, and Go Bills.
June 2023 - Present
Creative Manager
The Wellsville Group dba Ashley
May 2017 to June 2023
Creative Services Specialist
The Wellsville Group dba Ashley
December 2016 to May 2017
Graphic Design Intern
The Wellsville Group dba Ashley
Lead the development on all things visual and creative across the company. Work closely with teams across the business and leadership to develop and execute brand vision, messaging, and visuals across in-store and external communications. Oversee concept development, campaign direction, and the full creative process from ideation through production.
Designed in-store signage, out-of-home advertising, digital ads, and internal communication materials to support brand consistency and marketing goals. Managed Facebook ad campaigns for 18+ Ashley Stores using Ads Manager. Assisted with marketing strategy development, print production management, and administrative tasks to support the overall efficiency of the marketing team.
Collaborated with the marketing and communications team to design in-store signage and customer handouts. Redesigned departmental training materials and prepared them for print.